ARAUCO globalizes YOSOYARAUCO Ambassadors program

There is no better representative of an organization than its own employees, which is why we have expanded and globalized the Leading Ambassadors (Embajadores Lideres) Program, connecting our Purpose and Values with teams in Brazil, North America, Mexico, and Argentina.

They join the commitment already acquired by more than 30 employees from different zones, areas, and businesses in our country – to represent the Company and themselves in digital spaces, making our achievements, goals, and upcoming challenges visible from their own experiences.

“This initiative adds to the traditional communication efforts we have as a company, but with a different, unique seal. It is they – the ambassadors – who know the organization best and can explain and communicate our various projects in a more reliable and authentic manner,” said Charles Kimber, ARAUCO’s Corporate Manager of People and Sustainability.

Thank you to all of the ambassadors for their passion and commitment, and we wish you a process full of learning, good times, and great experiences!